Evaluate and fix your business model using Leila Hormozi's five‑question framework to stop struggling and start scaling.
Based on: Give me 26 minutes and I'll Make You Dangerous in Business by Leila Hormozi
▶ Watch the source video on YouTube
What if the reason your business isn't growing has nothing to do with how hard you work — and everything to do with five questions you've never asked yourself?
Leila Hormozi spent four years barely making money, nearly losing everything, before she cracked the code. The painful truth she discovered: most entrepreneurs are incredibly skilled jockeys riding the wrong horse. They grind harder, learn more, and still fall behind — not because they lack talent, but because they're missing a framework for evaluating whether their business is actually built to win.
That's exactly where most entrepreneurs get stuck. You're pouring everything into a business model that has structural disadvantages you can't outwork. Thin margins leave no room for mistakes. A one-time customer base forces you to start over every month. A shrinking market quietly erodes your revenue no matter how well you operate. And a business that's nearly impossible to hire for traps you in the weeds forever. Sound familiar? You're not alone — and it's not your fault. Nobody handed you this framework.
Imagine running a business where customers pay you month after month without you having to resell them. Where your margins are fat enough that mistakes don't sink you. Where the market itself is pulling your revenue upward even on your average days. Where great people actually want to work for you. That's not a fantasy — it's what happens when your business model is structurally sound. Leila went from $50K a year to building companies worth hundreds of millions, and she credits these exact five questions as the foundation.
Leila Hormozi is the co-founder of Acquisition.com and one of the most respected voices in modern entrepreneurship. She's not a theorist — she built Gym Launch to $27 million in 18 months, ran a software company, and now helps portfolio companies scale. When she shares a framework, it's forged in real losses and real wins.
This checklist translates every insight from that video into a step-by-step evaluation you can apply to your business today. Work through each of the five questions, assess where your business stands, and use the specific action steps to close the gaps — whether that's adding recurring revenue, raising prices, niching down, simplifying your operations, or deciding if you're truly the right person to run this business. Stop guessing. Start evaluating with clarity.
Every checklist item comes with actionable notes to guide you — things like "Don't forget to do this before you start," "Avoid this common mistake," or "Set a reminder for 30 days out." Nothing vague, just clear next steps.
+ 17 more action items inside...
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