7 Sales Secrets From 37 Years of Selling
Master every stage of the sale using Simon Squibb's proven 7‑step framework
Based on: I Spent 32 Years Learning Sales. Here's Everything I Know by Simon Squibb
▶ Watch the source video on YouTube
Master every stage of the sale using Simon Squibb's proven 7‑step framework
Based on: I Spent 32 Years Learning Sales. Here's Everything I Know by Simon Squibb
▶ Watch the source video on YouTube
What if the reason you struggle to sell has nothing to do with your personality, your product, or your pitch — and everything to do with seven principles most salespeople never learn? Most people assume selling is a talent you either have or you don't. So they copy scripts they found online, mimic high-energy influencers who jump on camera yelling 'buy this now,' or they underprice their work out of fear. And the result is the same every time: burnt bridges, low-value clients, and a business that never quite takes off. Sound familiar? Here's what changes everything. Simon Squibb has been selling since the age of 15. Over 37 years and 19 businesses — including a company he sold to PricewaterhouseCoopers for more money than he'll ever need — he's distilled everything that actually works into seven clear principles. Not scripts. Not gimmicks. A real framework built around authenticity, belief, smart pricing, and long-term relationships. Imagine walking into your next sales conversation feeling genuinely confident. Not because you memorized a pitch, but because you understand exactly why people buy, how to price your value without underselling yourself, and how to build the kind of community that sends customers to you without you ever having to chase them. That's what Simon's framework gives you. He's interviewed over 10,000 people on the street about their dreams and businesses. He's watched introverted accountants accidentally close major deals just by believing in a product. He's seen photographers go from charging £50 a shoot to £5,000 — just by changing their environment and their anchor price. This checklist turns Simon's entire 37-year education into a step-by-step action plan you can start using today. Every principle is broken down into a clear, specific action with the context and warnings you need to avoid the most common mistakes. Whether you're a freelancer, a founder, or someone who just wants to stop leaving money on the table, this PDF gives you the exact moves. Work through it once and you'll have a complete sales approach — from your first conversation to your follow-up email list. Download it, print it, use it. Your next sale is closer than you think.
Every checklist item comes with actionable notes to guide you — things like "Don't forget to do this before you start," "Avoid this common mistake," or "Set a reminder for 30 days out." Nothing vague, just clear next steps.
+ 9 more action items inside...
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