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Amazon Seller Account Setup: Step‑by‑Step Checklist

Follow every step to get your Amazon FBA seller account approved fast and without mistakes.

Based on: How to Set Up Your Amazon Seller Account in 2026 (Step by Step) by Travis Marziani

How to Set Up Your Amazon Seller Account in 2026 (Step by Step)▶ Watch the source video on YouTube

Why You Need This Checklist

What if the only thing standing between you and a six-figure Amazon business is a single rejected seller account application? It sounds dramatic, but it happens every single day to people who dive in without knowing the landmines buried in the signup process.

Here's the reality: Amazon's approval system is strict, opaque, and surprisingly unforgiving. Blurry ID photos, Gmail addresses, mismatched bank account names, or making changes too soon after approval — any one of these can get you flagged, delayed, or outright banned before you've sold a single product. And once you're on Amazon's watchlist, getting off it is a painful, slow process. Most people who get rejected have no idea what they did wrong, and they spin their wheels trying to figure it out alone.

Now picture this instead: you submit your application once, everything is in order, and within days you're approved and ready to start building the Amazon business you've been thinking about. Your store name is set, your bank account is linked, your identity is verified, and you're positioned to launch with brand registry access, professional seller features, and the credibility that comes with doing things right from day one. That's not a fantasy — it's exactly what happens when you follow the right process in the right order.

Travis Marziani has helped thousands of students through this exact process, including people from outside the United States setting up Wyoming LLCs and selling in the US marketplace. He built an Amazon business in 7 days that went on to generate over a million dollars in sales and sold for $840,000 — and he's documented every step so you don't have to figure it out through trial and error. He knows precisely where applicants get tripped up, what Amazon's reviewers are looking for, and how to present yourself as the serious, professional seller Amazon wants on their platform.

This checklist captures every single actionable step from Travis's complete walkthrough — from choosing between individual and professional plans, to selecting the right business type, to uploading documents correctly, to what you absolutely must not do after you get approved. Every tip, every warning, every specific tool and workaround is right here in a clean, printable format you can check off as you go.

Stop guessing and start building. Work through this checklist and give yourself the best possible shot at getting approved, staying approved, and launching your Amazon business on solid ground.

What's Inside — Preview

Every checklist item comes with actionable notes to guide you — things like "Don't forget to do this before you start," "Avoid this common mistake," or "Set a reminder for 30 days out." Nothing vague, just clear next steps.

DO Go to sell.amazon.com to begin the account creation process.
DECIDE Decide between the Individual and Professional selling plans before clicking sign up.
DO If choosing the Individual plan, scroll to the bottom of the page to find the hidden sign-up link.
AVOID Use a business email address — not Gmail or Yahoo — when creating your account.
DO Verify your email address using the code Amazon sends after initial account creation.

+ 40 more action items inside...

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