Build a podcast that actually grows using the exact studio, software, and strategy system from Mike and Matty.
Based on: If I Built a Podcast in 2026, I'd Do This by Mike and Matty
▶ Watch the source video on YouTube
What if the reason most podcasts fail has nothing to do with talent, gear, or timing — and everything to do with one overlooked system? Here is something worth sitting with: 90% of podcasts never make it past episode three. Not because the hosts were bad. Because they had no repeatable process keeping them in the game when the novelty wore off.
If you have been thinking about starting a podcast — or you already started one and it stalled — you already know the feeling. The early excitement fades fast. Suddenly you are staring at a blank notes doc, unsure what to talk about, unsure if anyone is even listening, and the whole thing quietly dies. Meanwhile, podcasts with half your knowledge and a fraction of your story are landing brand deals before they hit 10,000 subscribers. The difference is not luck. It is a system.
Imagine having a clear, step-by-step process that tells you exactly how to build your studio, what software to use, how to outline every episode so it hooks listeners in the first 30 seconds, how to bring on guests without it turning into a stilted interrogation, and how to distribute your content so the algorithm actually works for you. Imagine knowing your format is so specific and differentiated that guests want to appear on your show because your set looks incredible and your audience is exactly who they want to reach. That is not a fantasy. That is what a well-designed podcast system produces.
Mike and Matty have been deep in the content creation and brand-building space for years, working with real clients, building their own shows, and studying what separates podcasts that compound in value from the ones that disappear after a few episodes. In this video, they break down everything — from camera ecosystems and microphone placement to episode outlining frameworks, guest coordination, short-form clip strategy, newsletter distribution, and monetization through both brand deals and your own offers. They even cover why the podcast listener demographic skews heavily toward people earning $70,000 to $80,000 per year, making your audience far more valuable than raw download numbers suggest.
This checklist distills every actionable step from that masterclass into a clean, printable PDF you can work through from day one. No fluff, no filler — just the exact moves, in order, with the specific tools and details called out so you never have to pause and wonder what comes next. Pull it out before every recording session, share it with your team, or use it to audit what your current setup is missing.
Your podcast does not need to be perfect. It just needs a system. Start here.
Every checklist item comes with actionable notes to guide you — things like "Don't forget to do this before you start," "Avoid this common mistake," or "Set a reminder for 30 days out." Nothing vague, just clear next steps.
+ 29 more action items inside...
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