Master the exact tactics top founders use to close deals, win rooms, and command attention in any conversation.
Based on: Speak Like a CEO With These 7 Simple Rules by Chris Koerner on The Koerner Office Podcast
What if the only thing standing between you and your next big deal is how you open your mouth? Not your product, not your resume, not your slides — just the words you choose and when you choose them. That's a wild thought, but Chris Koerner has watched it play out hundreds of times from behind the mic on The Koerner Office Podcast, and he's lived it himself across 80 businesses over nearly two decades.
Here's the uncomfortable truth: most people are hemorrhaging opportunities every single day because of small, fixable communication mistakes. Generic email openers that get deleted in three seconds. Pitches loaded with jargon that make investors quietly suspicious. Emails that end with 'let me know what you think' — a phrase that politely signals you don't believe in your own idea. Sound familiar? You're not alone, and the cost is real.
Now picture this instead. You send a cold email and get a response within 30 minutes. You walk into a pitch, lead with one honest admission, and watch the entire room lean toward you. You end a negotiation with a single, precise sentence that strips the power from someone who was trying to bully you. You close more deals, get more callbacks, and people start describing you as someone who just has a way with words. That's not a personality type — it's a skill set, and it's entirely learnable.
Chris Koerner built this framework from the ground up. He sold an iPhone repair business for around a million dollars using a two-cent wristband and a lesson about communication. He cold-called the CMO of Best Buy and got the meeting. He pitched John McAfee — the accused murderer and founder of McAfee Security — in front of an Australian film crew and walked away with a partnership. He's recorded nearly 300 podcast episodes watching founders close deals worth tens of millions and watching others fumble in real time. He knows exactly what separates the two groups.
This PDF checklist distills all seven of Chris's communication tactics into a clean, step-by-step action guide you can use immediately — whether you're sending a cold email, walking into an investor meeting, negotiating a contract, or just asking for a raise. Each rule is paired with the specific technique, the research behind it, and the common mistake to avoid. No fluff, no filler. Just the exact playbook. Pick it up, work through it, and watch what changes.
Every checklist item comes with actionable notes to guide you — things like "Don't forget to do this before you start," "Avoid this common mistake," or "Set a reminder for 30 days out." Nothing vague, just clear next steps.
+ 11 more action items inside...
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