Follow this step-by-step checklist to launch a profitable garage floor coating business from scratch.
Based on: The $60K/Month Side Hustle AI Will Never Replace by Chris Koerner on The Koerner Office Podcast
What if a tile guy from Iowa City with zero experience built a business doing $60,000 in his first real month — and $69,000 the next? You'd probably want to know exactly how he did it, step by step, with no fluff left out.
Here's the uncomfortable truth: most people who stumble across an opportunity like this spend weeks researching, overthinking, and waiting for the "right time" — and never actually start. Meanwhile, someone with less experience, less money, and less time is already booked out a month ahead, pulling $3,000 to $4,000 profit in a single day. The gap between them and you isn't skill. It's a clear, actionable plan.
Imagine waking up on a Monday knowing your crew is booked solid for the next four weeks. Your brother is fielding calls and closing jobs while you're managing from a 30,000-foot view. Your cost per lead is $30 on Facebook. Your materials run $2.06 a square foot. You're charging $8. The math is simple, the market is hungry, and AI will never replace the person who shows up, answers the phone, and does the work.
Mike, the guest on Chris Koerner's The Koerner Office Podcast, did exactly this. He started with a FaceTime call from a friend on a job site, bought equipment before New Year's Eve for the write-off, tested the model on his own garage in February, and by April was doing $60K a month — with a path to a million dollars in year one. He laid out every detail: startup costs, pricing formula, ad strategy, hiring structure, lead generation, materials, and the exact playbook to scale from zero to $100K a month.
This checklist captures every single actionable step from that conversation — the equipment to buy, the ads to run, the pricing to charge, the hire to make, the products to use, and the mindset to carry you through the hard days. Chris and Mike held nothing back, and neither does this checklist.
Stop planning. Start doing. This checklist tells you exactly what to do first, what to do next, and what to avoid — so you can stop watching and start building.
Every checklist item comes with actionable notes to guide you — things like "Don't forget to do this before you start," "Avoid this common mistake," or "Set a reminder for 30 days out." Nothing vague, just clear next steps.
+ 33 more action items inside...
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