Follow this checklist to go from total beginner to landing your first copywriting clients
Based on: Copywriting 101 For Beginners (what is it + how to get started) by Alex Cattoni
▶ Watch the source video on YouTube
What if the skill that could change your entire career is one you already use every day without knowing it? Every time you write a caption, send a persuasive email, or craft a message that gets a response, you are already copywriting. The question is: are you doing it intentionally, and are you getting paid for it?
Here is the reality most people face. You have heard about copywriting, maybe you have even Googled how to get paid to write, but every time you sit down to figure out where to actually start, you hit a wall of confusion. What do you write? How do you find clients? Do you need a degree? And with AI everywhere, is this even worth learning? That spiral of questions keeps you stuck, and another week passes without any real progress.
Imagine instead waking up six months from now with a growing portfolio, a handful of paying clients, and the confidence that your words are genuinely moving the needle for real businesses. Imagine working from anywhere, choosing your own hours, and being compensated not for time clocked but for the results you deliver. That is not a fantasy. It is exactly the path that Alex Cattoni of The Copy Posse walked herself, going from zero clients and zero income to over three hundred thousand dollars a year as a freelance copywriter before building a seven-figure brand. She has since trained thousands of students from retail workers and school teachers to 911 operators who have built thriving copywriting careers from scratch, with no degree and no prior writing experience.
Alex breaks it all down in her Copywriting 101 video, and this checklist distills every actionable step she shares into a clean, no-fluff action plan you can start working through today. You will know exactly what copywriting actually is and is not, why businesses invest heavily in skilled copywriters even when AI exists, what a copywriter really does day to day, and the precise six-step sequence Alex says she would follow if she had to start all over again right now.
This PDF checklist gives you a clear runway. No overwhelm, no guessing, no wasted time circling the same questions. Just the steps, in order, with the context you need to take real action. Grab it, work through it one step at a time, and start turning your words into income.
Every checklist item comes with actionable notes to guide you — things like "Don't forget to do this before you start," "Avoid this common mistake," or "Set a reminder for 30 days out." Nothing vague, just clear next steps.
+ 6 more action items inside...
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